(GREAT) CONTENT IS KING
Both Neil Patel and Jon Loomer agree that content is king!
And, if you don't have great content - you shouldn't even try to rank on Google, or any other search engine. Because great content is the biggest factor when it comes to getting high search engine ranking.
But hey, you don't need just "any" content, you need high quality, human readable & Google friendly content.
Now, there are three ways to get that kind of content...
The thing is, all of those come with their own problems...
Writing content yourself is perhaps the most effective and inexpensive way of going about it, provided that
you're good at writing compelling content, and can write in fluent English with good vocabulary, and without
making a lot of grammatical mistakes.
And even if you can do that, writing content yourself will take a lot of your time.
Reading, researching, writing, proofreading and then refining your final work.
All of this is painstakingly time consuming.
Doing that once or twice is fine, but over and over again? Nah!
Not easy. You'll eventually lose motivation to write. And let's face it - with low motivation, you will have ZERO energy to talk about your content on social media. Result - ZERO traffic!