Both Tony Robbins and Neil Patel agree that content is king!
And, if you don’t have expert content - you shouldn’t even try to rank on Google, or any other search engine. Because great content is the biggest factor when it comes to getting high search engine ranking.
But hey, you don’t need just “any” content, you need high quality, human readable & Google-friendly content written in the voice and style of an expert in your niche.
Now, there are three ways to get that kind of content...
The thing is, all of those come with their own problems...
Writing content yourself is perhaps the most effective and inexpensive way of going about it, provided that you're good at writing compelling content, and can write in fluent English with good vocabulary, and without making a lot of grammatical mistakes.
And even if you can do that, writing content yourself will take a lot of your time.
Reading, researching, writing, proofreading and then refining your final work.
All of this is painstakingly time consuming.
Doing that once or twice is fine, but over and over again? Nah!
Not easy. You'll eventually lose motivation to write. And let's face it - with low motivation, you will have ZERO energy to talk about your content on social media. Result - ZERO traffic!
I know it because I have been there.
I have set up so many WordPress blogs, but after writing 4-5 posts, I run out of motivation and those blogs sit there without making any money.
Which means that writing yourself isn't the right long-term solution.
Now with that out of the equation, you decide maybe you should hire Tony Robbins...
Hiring Tony to do it for you would clearly be the most effective way to get a blog post that sounds like Tony.
But even if you could get him to do it, I’m sure his fee would be outrageous. Especially if you wanted to regularly have him create content for you.